Published: 17 September 2024
Summary
Legacy learning approaches make it difficult for sales enablement to provide targeted, customized content that drives predictable behavior change. Sales enablement leaders can increase their teams’ impacts by delivering data-driven learning journeys that target each seller’s specific skills needs.
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Overview
Key Findings
Sales learning and development approaches, including training methods, platforms and delivery modalities, are insufficient to meet current needs.
One-on-one tutoring produces the most predictable outcomes and behavior changes.However, the scalability of this practice is limited for most teams.
As technology evolves, adaptive learning becomes more accessible. The rise of generative AI (GenAI), in particular, makes it easier to create customized learning paths and content based on each seller’s strengths and weaknesses.
Recommendations
Challenge traditional learning myths to prepare your organization for the shift from an ineffective legacy approach to adaptive learning.
Migrate to an adaptive learning strategy by updating your approach
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