Martin DeWitt is a Senior Principal Analyst in the Gartner for Marketing Leaders practice. He advises marketing leaders at B2B organizations on their mission-critical priorities, especially around B2B buyer engagement, demand generation and marketing strategy. Martin also provides expertise on B2B marketing automation platforms, helping clients optimize their technology investments to drive growth and efficiency.
Before joining Gartner, Martin spent 10 years leading market research initiatives within B2B companies, serving on both product and corporate marketing teams. He launched and managed market and competitive intelligence programs, including product research, customer insights, win-loss analysis and marketing sizing for companies ranging from a start-up to a large enterprise.
Bitrise, Manager of Market and Competitive Intelligence, 1 years
Red Hat, Market Research Manager, 7 years
Noregon Systems, Market Research Manager, 1 years
Oxford University Press, Marketing Analyst, 1 years
Michigan State University Broad College of Business (M.S. in Marketing Research)
The University of North Carolina at Chapel Hill (Certificate in Survey Science)
Duke University (B.A. in Sociology)