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Gartner Expert
Emily Weiss
Sr Principal Analyst
Emily Weiss is a Sr Principal Analyst supporting clients who are looking to better understand, capture, retain, and strategize around their Gen Z customers. She also covers aspects of retail marketing, channel marketing and communications preferences. Ms. Weiss is Gartner's main analyst covering Canadian consumer markets. Her data-driven approach supports clients who are at decision-making crossroads in their organizations and her passion for emerging platforms (Substack, in particular) inspires clients to think out-of-the-box about where to connect with key audiences.
Previous experience
Previously, Emily was a Sr. Principal Researcher at Gartner supporting the Consumers and Culture team, parts of Industry, as well as the Brand and Value Proposition KI. Her core work involved identifying and tracking consumer trends, producing syndicated content, and translating the implications of those trends for marketers. She also served as the KI leader for the Marketing Channels and Content KI and has led the Marketing Predicts process and team at Gartner since 2023.
Prior to joining Gartner, Ms. Weiss has worked as an instructional designer for GE and Denny's, food writer and restaurant critic at City Pages, and as a publicist for authors.
Education
B.A., English and Anthropology, Luther College, Class of 2005
Top Issues That I Help Clients Address
How do I attract and retain a Gen Z customer base and gain their loyalty?
What online trends and emerging platforms should I know about to differentiate my content strategy?
What are the changing values of Canadian consumers and how might that impact my marketing strategy?
Which channels should I invest in to create the most impact among various demographic group targets?
What are best in class brands doing to connect with Gen Z and Millennial consumers?