Gartner Expert

Audrey Brosnan helps CMOs win the budget, vendor and AI decisions that decide whether marketing technology actually delivers growth. She works with marketing leaders who are tired of paying more for tools that show less and who need a credible answer when the CFO asks where the money went. Her four research areas — journey orchestration, customer data, personalization and multichannel engagement — meet CMOs at the hardest decisions: what to keep, what to consolidate, what to renegotiate and what to pilot.

She is direct on the questions CMOs face right now. Should you stay deep on Salesforce Data Cloud and Marketing Cloud Next or build around the data warehouse you already own? Where does consumption pricing quietly break the budget, and how do you put guardrails on it before the next true-up? Which AI agents are ready for production, and which are still slideware? How do you reshape the marketing operations team so the technology you bought actually gets used?

Audrey advises CMOs across business services, CPG, financial services, pharmaceuticals, retail and other industries on use-case-led vendor selection, contract terms that protect against runaway costs, governance that earns IT and finance trust without slowing the work and capability-level measurement that translates marketing technology into the language CFOs and boards reward. She believes the CMOs best positioned for the next two years are the ones who pair sharper vendor economics with disciplined AI sequencing: infrastructure first, bounded pilots next, autonomous orchestration only when the business case is proven.

Previous experience

Professional background