Published: 24 September 2026
As technology and workforce transformations continue, CHROs are under pressure to attract and retain the tech talent critical to current organizational success and future strategy. Wage inflation, strained HR-business coordination, and a lack of reliable market data mean organizations are at risk of creating unsustainable and inequitable rewards strategies, while neglecting the most critical offerings to attract and retain employees with high AI proficiency in the technology industry (AI tech talent). This research leverages Gartner’s proprietary conjoint analysis data on employees’ total rewards preferences to clarify the rewards attributes most critical to AI tech talent, and provides guidance on how to evolve compensation plans for highest ROI.
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