Serena is a Senior Principal Analyst on the Marketing and Communications analyst team. She advises B2B CMOs, Demand Generation Leaders and tech product marketers with unified search such as SEO, GEO, AEO and paid ads, messaging and positioning, website and marketing collateral reviews, content marketing, demand generation, and AI Avatars for websites and social media marketing strategies.
Previously served within Gartner's research engagement services department (2020 -2021), and graduated the Advisory Talent Lab in 2022.
Prior to her time at Gartner, Mrs. Philip was a digital marketer for multiple companies across multiple industries such as education, fashion, food, and beauty. Her roles included digital marketing manager, social media management, e-mail marketing, and content marketing for multiple start-ups.
She was also a New Business Executive at a media agency.
Gartner , Research Engagement Specialist , 1 years
CDB London , Copywriter and Social Media Manager , 1 years
Freelancer , Copywriter and Social Media Manager , 2 years
Messaging and Differentiation
Customer Expansion and Engagement
University of Reading - French and Management Studies, B.A.
City, University of London - Media and Communications, M.A.
Unified Search: SEO, AEO, GEO and Paid Search
Storytelling, Messaging and Differentiation
Content Strategy
Social Media
Digital Marketing