Kate Fridley is a Senior Principal Analyst in the Gartner for Marketing Leaders practice. She advises CMOs and their teams on marketing talent management, including upskilling, role design, and AI’s impact on the future of talent and team structures. She also covers marketing operations and work management platforms.
Prior to Gartner, Kate worked as an analyst at a public opinion research firm, where she conducted qualitative and quantitative consumer studies on behalf of private sector clients including ESPN and The Coca Cola Company.
Marketing Operations and Innovation
Marketing Talent and Agency Management
B.A., Political Science and Management Studies, St. Olaf College
Marketing skills and talent management
Marketing role design
Marketing Work Management Platforms
Marketing operations
Flexible teams (pods/fusion teams)